Mike Shin
Senior Manager - Product Insights
- Role
- Senior Manager - Product Insights at Team One
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Mike Shin
All things with seats and a steering wheel
Experience
Senior Manager - Product Insights
Jul 2018 — Present · Los Angeles, CA, US
Senior Product Insights Manager for Lexus models: IS / ES / GS / GS F / RC F / RX / GX- Work in lock-step with Lexus Product Marketing Planners to obtain new model year information, strategize with, and support LPM. Implement product updates to other work-streams within the agency- The point of contact at the agency for all product information related to owned vehicle lines. Collaborate with multiple teams across the entire organization to inform and help with vehicle positioning in advertising efforts-Liaise between LPM and internal strategy teams to review list of competitor vehicles for current model year. Validate claims made for owned models for legal compliance- The voice of product accuracy during asset creation via CG, retouching, or photography- Study technical documents and specs from Product Planning, Color and Trim, and Connected Technologies to understand model year updates, and direct changes as needed to existing assets and copy- Heavily involved in the production process of photo and video shoots. As the Senior Product Insights Manager on set, I am responsible for having knowledge of the vehicle\'s functionality, how the vehicle and its technologies are portrayed and that the vehicle specification and packaging is correct.
Skills
- Product Marketing
- Manufacturing
- Market Planning
- Business Strategy
- Digital Photography
- Product Development
- Sales Management
- Automobile
- Pricing
- Microsoft Office
- Sales
- Sales Operations
- Product Design
- Customer Satisfaction
- Forecasting
- Continuous Improvement
- New Business Development
- Brand Development
- Strategic Planning
- Automotive
- Team Building
- Management
- Automotive Aftermarket
- Advertising
- Product Management
- Parts
- Purchasing
- Marketing
- Cross-Functional Team Leadership
- Process Improvement
- Marketing Strategy
- Event Planning
- Account Management
- Kaizen
- Motorsports
- Post Production
- Image Manipulation
- Negotiation
- Vehicles
- Competitive Analysis
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