Mike Seidel
Cluster Head Business Development, Insights & Analytics, Bayer Consumer Health Ger at @Bayer
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WORK HISTORY
Cluster Head Business Development, Insights & Analytics, Bayer Consumer Health Ger at @Bayer
Built BDIA into a strategic transformation and business partnering function, enhancing decision-making, insights, and analytics capabilities.Spearheaded “Data Powered Sales”, embedding predictive analytics to boost salesforce productivity and maintain above-market performance.Shaped the Sales & CRM Tech Roadmap, ensuring future readiness of the cluster.Member of Design Teams for EMEA Insights & Analytics (I&A)(2024), Global I&A (2025), and Global CRM (ongoing), embedding local perspectives in global strategies.
EDUCATION
IHK Industrie und Handelskammer, Koeln, Germany
Staatl. gepruefter Pharmareferent, Basic Medicine, Pharmaceutical Sales
Fachhochschule fuer Oekonomie und Management, Essen
Diplom Kaufmann (FH), Marketing, Controlling (Finance)
University of Bradford
MBA, International and Strategic Marketing, Business Management
ABOUT MIKE SEIDEL
I am an international executive with 20+ years of international leadership experience in the consumer health industry, across Germany, EMEA and the U.S. My career spans P&L general management, global brand leadership, business development, transformation, and innovation.Key achievements include:General Management (P&L & People Leadership): As General Manager for Consumer Health Romania, Bulgaria & Moldova, managed a €35M+ P&L and 50+ people. Delivered sustained market share gains after 6 years of underperformance by rebuilding the business model and transforming culture.Marketing & Brand Growth: Led blockbuster launches and rollouts across major categories: Aspirin Complex (Effie-awarded,#1 in German Cold Market), Iberogast (global rollout to 27 countries,+20% growth in Germany), Bayer Aspirin Pain (+21% U.S. growth), and Phillips’ Colon Health (first Bayer probiotic,#2 market position within a year).Transformation & Business Development: Built Business Development, Insights & Analytics (BDIA) Germany/Austria into a transformation powerhouse. Launched Data Powered Sales using analytics to boost productivity and shape the Commercial Tech Roadmap.Innovation: Championed adoption digital tools, and new technologies to future-proof commercial models, strengthen CRM platforms, and enable data-driven sales excellence. Built launch excellence approach for scalable business case development and swift post-launch adjustments.Global, Regional & Local Impact: Proven ability to align global strategy with local execution and drive results in diverse cultural and organizational contexts.I thrive at the intersection of brand building, commercial excellence, innovation, and organizational leadership, building strategies and teams that deliver measurable and sustainable business impact
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