Mike Scuderi

About Mike Scuderi

I’m a marketing leader with strong track record helping foodservice and specialty food distributors grow revenue, strengthen vendor partnerships, and deepen customer relationships.Currently serving as Director of Marketing for a $100M independent New England distributor, I lead marketing strategy, vendor programs, and purchasing initiatives while partnering closely with sales leadership to drive account penetration and brand growth.My background blends strategic marketing, sales enablement, vendor-funded programs, and creative execution — from digital marketing and trade shows to packaging, product sourcing, and customer communications. I’m particularly passionate about building practical marketing programs that support sales teams, improve margins, and deliver measurable results.

Experience

1. Marketing Director

   Costa Fruit & Produce

   Jan 2007 — Present

   Executive leadership role reporting directly to the President & CEO for an independent New England food distributor generating approximately $100M in annual revenue. Lead company-wide marketing strategy while overseeing foodservice purchasing and vendor program management.Key Contributions & Impact• Develop and execute integrated marketing and sales strategies supporting three distinct sales divisions, improving account penetration and vendor growth.• Lead marketing, purchasing, and vendor program initiatives to support revenue growth, margin optimization, and brand consistency.• Manage vendor-funded marketing programs that stimulate sales growth, drive customer engagement, and strengthen supplier partnerships.• Oversee product sourcing and introduction of new product lines aligned with market demand and sales strategy.• Partner closely with sales leadership to deliver sales enablement tools, promotional programs, and account-specific strategies.• Own all company marketing communications including:o Email marketing campaignso Customer communicationso Social media strategy and executiono Sales collateral and printed materials• Establish performance goals, workflows, and efficiencies across Marketing and Purchasing departments.• Build team stability and continuity through cross-training, professional development, and process improvement.

Education

• Northeastern University

  Marketing

• AFPA

  Holistic Nutrition Certification

• Massachusetts College of Art and Design

  Graphic Design

Skills

• Product Development
• Brand Management
• Sales Presentations
• Marketing Strategy
• Social Media Marketing
• Food
• Promotions
• Key Account Development
• Digital Marketing
• Marketing Research
• Sales Management
• New Business Development
• Grocery
• Fmcg
• Integrated Marketing
• Sales Operations
• Retail
• Marketing
• Marketing Management
• Shopper Marketing
• Email Marketing
• National Accounts
• Trade Shows
• P&L Management
• Iri
• Customer Insight
• Vendor Management
• Advertising
• Trade Marketing
• Consumer Products
• Graphic Design
• Account Management