Mike Sachs

About Mike Sachs

Industry plant

Experience

1. Vice President Global Marketing

   Universal Music Group

   Jul 2016 — Present

   Work with the world’s biggest artists and their representatives to execute truly global marketing campaigns involving our local labels and their partners • Engage global audiences through culturally relevant, multi-platform initiatives • Innovate, experiment and implement creative and exciting new ways to discover and enjoy music • Analyze data to look for emerging patterns in global music trends while remembering that music is an art • Ability to work multiple artists from various genres simultaneously and managing their demands and personalities with respect, thought and care • Ensure global creative consistency across campaigns and that the voice is the artist is represented • Able to work in high pressured environments but also able to be proactive when things are not this way • Communicate clearly and directly with our 60 territories around the world to ensure information flow is concise • Global campaigns worked include: J Balvin, Drake, Taylor Swift, Post Malone, Kendrick Lamar, Justin Bieber, Olivia Rodrigo

Education

• University of South Wales

  Bachelor of Science (BSc), Criminology and Business

  1998 — 2001

• Silverdale

  Bsc

  1991 — 1998

Skills

• Multi Tasking
• Communication
• Digital Strategy
• Publicity
• Public Relations
• Product Lifecycle Management
• Creativity
• Social Media
• Concerts
• Social Media Marketing
• Contemporary Music
• Celebrity Management
• Fast Paced Environment
• Building Relationships
• Difficult Situations
• Public Speaking
• Music Industry
• Strategic Thinking
• Presentations
• Marketing
• Intercultural Relations
• Digital Media
• Entertainment
• Artists
• Product Management