Mike Roth

About Mike Roth

Veteran media expert who has provided strategic counsel and media relations management to candidates, progressive causes, non-profit and government agencies for more than 15 years. Roth has earned a reputation among California labor and progressive advocacy leaders for providing passionate and personal top to-bottom, “in the trenches” service from earned media strategy and policy development to event execution.

Experience

1. Partner

   Paschal Roth Public Affairs

   Jan 2008 — Present · Sacramento, CA, US

   As a partner in Paschal Roth, Roth co-managed media and coalition building efforts for the 2012 high-profile Proposition 30, Gov. Jerry Brown’s initiative to boost school funding and prevent large college tuition hikes that won at the polls by a 10 decisive point margin. He also has managed a slew of campaigns including developing and executing earned media strategy for the Cambiando California independent expenditure campaign in support of Jerry Brown for Governor in 2010, the nation’s largest-ever Latino-focused IE. He served as statewide communications campaign manager for Together for California’s Future, a coalition of health and human services advocates and labor organizations for a fair budget. Roth also served as chief spokesperson for the union coalition that defeated the draconian spending cap proposal Prop. 1A, in 2009.

Education

• California State University-Sacramento

  Communications, Communication and Media Studies

  1998 — 2000

Skills

• Crisis Communications
• Event Planning
• Nonprofits
• Building Coalitions
• Community Outreach
• Strategic Communications
• Public Speaking
• Public Relations
• Political Campaigns
• Public Policy
• Media Relations
• Social Media
• Press Releases