Mike Rosenthal

Experience

1. Co-founder and Chief Product Officer

   Fanaply

   Sep 2018 — Present

   I first had the idea for Fanaply in 2017 as I watched the rise of blockchain collectibles such as CryptoKitties from my position in the music industry. As I began to understand how blockchain could create true digital scarcity for the first time in history, I envisioned the powerful implications for the types of fan communities I worked with, and set out to build a platform for them. I was fortunate enough to find incredible partners quickly, and we launched Fanaply in 2018 as a platform for IP owners in music, sports and entertainment to issue NFTs to their fans. We partnered with Coachella in 2019, issuing digital collectibles to festival attendees through their official app. We were then accepted into the Techstars Music accelerator in 2020, where we refined our platform and evangelized NFTs to music industry insiders during the advent of the crypto boom. As crypto exploded across 2020 and 2021 we built out some of the world\'s first NFT campaigns for everyone from Death Row Records and Trevor Noah to American Express and the NJ Devils. Helping these partners connect with their fans in new ways online while Covid shut down their ability to do so at live events was empowering. The fledgling tools we built early on evolved into a world-class SaaS platform that now generates incredible conversion rates and revenue for our partners and true value for their fans. I\'ve worn every hat at some point in this journey, from fundraising and business development to leading development, product, and marketing teams. And with investment partners like Elysian Park, Alpha Edison, and CyberAgent Capital, we\'ve not only been able to grow and adapt in a complicated landscape, but have avoided many pitfalls along the way. Working with fan communities will always be my passion, and the lessons I\'ve learned as a founder these last five years have let me grow in ways I never expected. I\'m extremely grateful for the opportunity and am excited to continue to evolve as Fanaply does.

Skills

• Entertainment
• Festivals
• Social Media Marketing
• Digital Strategy
• New Media
• Nonprofits
• Publicity
• Wordpress
• Public Speaking
• Digital Media
• Art
• Curating
• Management
• Creative Direction
• Leadership
• Sound
• Grant Writing
• Social Media
• Contemporary Art
• Music