Mike Ritchie
Senior Digital Marketing Manager @Richmond Region Tourism
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WORK HISTORY
Senior Digital Marketing Manager @Richmond Region Tourism
Richmond, VA, US
Responsible for extending the Richmond Region (Chesterfield, Henrico, Hanover, New Kent, Richmond City, Colonial Heights and town of Ashland) tourism brand through web, video and other paid media digital marketing channels. Responsible for SEO, SEM and CMS for VisitRichmondVA.com, the Region’s official tourism web site. Increased unique visitor traffic to VisitRichmondVA.com more than 100% in less than one year through aggressive SEM, SEO efforts and coordinated social media and email campaigns. Increased organic search traffic and page views more than 100% while increasing ad revenue from the site by more than 300% during the same period.Concept to completion management of video production for CTV, broadcast, programatic and social channels.
SKILLS
ABOUT MIKE RITCHIE
Proven strategic marketing, research, account management and production skills in the development of multi-channel branding and advertising campaigns utilizing digital and social media, video and print media. Proven management experience from concept to completion in website development/launch, SEO, SEM, video production and market research for tourism, Fortune 500, retail, insurance, non-profit and financial clients. Ability to develop and analyze measurement criteria to effectively evaluate marketing and advertising programs’ ROI and incorporate changes into the programs based on measurement results.Specialties: Web development - CMS - SEO - SEM - Advertising/Marketing account management - Analytics - Branding campaign development and implementation - video, broadcast and print production.
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