Mike Riley

About Mike Riley

Highly experienced marketing professional skilled in strategic and tactical planning, messaging, branding, GTM, product launch, web development, social media, technical and marketing publications, database marketing, lead generation, events, localization, and international marketing. • 25+ years in technology-based companies • Hands on experience with marketing B2B and B2C technology, CRM expertise • Social media savvy with track record of effective marketing campaigns • Data science skills. • High energy, innovative, creative • Demonstrated ability in launching and growing products and marketing to both technical and non-technical (business decision maker) audiences • Strong communication and writing skills and ability to work across business lines • Proven track record in performing well in a fast paced, ever changing, entrepreneurial environment • Outstanding organizational skills to manage competing projects with tight deadlines • Proven track record in crafting compelling positioning and thought leadership content • Exceptional team player with proven ability to lead through influence Specialties: Web development, mobile apps, branding, strategy, roadmap, product launch, events, localization, international marketing, social media, technical publications

Experience

1. Director of Marketing

   Buffini & Company

   Dec 2014 — Present · CA

   Marketing strategy, lead generation, customer acquisition and retention, brand strategy, content marketing, partner & corporate marketing, media relations, market research, digital marketing, creative services, event marketing, trade shows, social media

Education

• California State University-Fullerton

  BA, MS