Mike Riehl
Customer Success Lead & Martech Strategist @Clarovant Digital
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WORK HISTORY
Customer Success Lead & Martech Strategist @Clarovant Digital
ON, CA
Mar/Tech Strategy & Operation – Oversee the strategic implementation and use of technology and process optimization to align with business objectives and drive platform success.• Client Strategy & Account Growth – Provide account strategy and management for ENVERTA North American portfolio, working closely with clients to execute projects, programs, and campaigns effectively.• Process Optimization & Performance Management – Ensure efficient workflows, contract and profitability management, and team utilization to maximize client success.• Data Management & Integrations – Skilled in data structure, ETL processes, and Mar/Tech stack integration, enabling seamless marketing execution across platforms.• CRM & Marketing Automation – Expert in multiple email and CRM platforms, including data integration, audience segmentation, and advanced automations.
EDUCATION
Western University
Management & Organizational Studies, Specialization in Finance
ABOUT MIKE RIEHL
A seasoned Technical Business Analyst and Mar/Tech strategist with over 12 years experience as a business analyst, digital marketing expert, and CRM specialist. Specializing in bridging the gap between business objectives and technical execution, ensuring marketing strategies are effectively supported by robust technology infrastructures.Head of account and project management with a focus on strategic use of technology and efficient processes. Expert in multiple email / CRM platforms, skilled in integration, data structure and automations.
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