Mike Rich

About Mike Rich

Senior Marketing Leader | B2B SaaS & B2C eCommerce | Revenue Growth StrategistDynamic and results-driven marketing executive with over 10 years of experience leading high-performing teams across B2B SaaS and B2C consumer eCommerce. Proven track record of building and scaling in-house marketing organizations as well as driving measurable results in an agency environment. Adept at crafting and executing data-driven strategies that accelerate revenue growth, increase brand visibility, and drive customer acquisition. Passionate about translating marketing into business impact—delivering consistent success for both the marketing orgs I’ve led and the clients I’ve served.

Experience

1. VP of Marketing and Ecommerce

   RevolutionParts

   Jul 2020 — Present · Phoenix, AZ, US

   Head of marketing and agency teams for an auto parts ecommerce SaaS platform that helps clients drive revenue and maximize efficiencies. Accomplishments:• Built and oversaw execution of ecommerce strategies resulting in $350M+ in annual GMV across client website and marketplace channels.• Expanded service offerings portfolio, including client-side a/b testing, design services and enterprise offerings, driving 20–30% YoY revenue growth for three consecutive years.• Built and lead a high-performing, cross-functional marketing team spanning SEM, SEO, Email, Analytics, Catalog and Design Services. • Spearheaded partner program launches for Stellantis, Nissan USA and Mercedes-Benz, securing 700+ new clients during launch of programs.• Served as strategic guide to Stellantis, Mopar, Nissan, INFINITI and others. Helping to identify and execute on opportunities to expand ecommerce footprint. This includes setting targets, key KPIs, budgets and operational rigor to attack opportunities.

Education

• University of Arizona

  Bachelor's degree, Journalism

  2006 — 2008

Skills

• Adobe Creative Suite
• Storytelling
• Customer Service
• Training
• New Business Development
• Copy Editing
• Marketing
• Articulate Storyline
• Blogging
• Microsoft Excel
• Camista
• Microsoft Office
• Project Planning
• Learning Management Systems
• Publications
• Magazines
• Newsletters
• Occupational Health
• Social Media
• Investigative Reporting
• Adobe Captivate
• Market Research
• Public Relations
• Media Relations
• Newspapers
• Magazine Articles
• Product Marketing
• E-Learning
• Leadership
• Copywriting
• Journalism
• Product Development
• Email Marketing
• Management
• Team Building
• Editorial
• SEO