Mike Raye
Creative Strategist | Emmy Award-Winning Journalist | Copywriter and Producer
- Role
- Senior Marketing Specialist Copywriter at Bank of America
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Mike Raye
With over 30 years of global network broadcast and content development experience, I am currently a Senior Marketing Specialist + Copywriter at Bank of America, the second-largest banking institution in the United States. I craft compelling, client-centric, and brand-aligned messaging and creative concepts for the bank\'s 8 lines of business, using various marketing channels, such as website, email, social media, video, multimedia and white papers.I have been a freelance writer, content producer and editor, working with clients from diverse industries, such as technology, healthcare, finance, education, media and entertainment. I delivered high-quality content in different formats, such as copywriting, scriptwriting, technical documentation, blogs, podcasts, webinars and more. I have won multiple awards for journalism, including an Emmy Award for a CNN special series, “Saving Somalia,” contributed to coverage winning the George Foster Peabody Award for the network and I have been inducted into the Texas Association of School Boards Media Honor Roll. My work as Senior Producer for FETN won special commendations from fire departments in Toronto, Philadelphia, Washington, DC and Fairfax County, VA. I am passionate about using my creative and strategic communication skills to elevate businesses, brands, and causes.Proficient in the use of AI and LLM solutions for ideation and content creation and review.
Experience
Senior Marketing Specialist Copywriter
Apr 2025 — Present · Charlotte, NC, US
Education
Auburn University
BA
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