Mike Pleiss

About Mike Pleiss

Marketing Designer - Product Developer - Creative Problem Solver - Project Manager

Experience

1. Senior Graphic Designer

   Wow Sports

   Sep 2021 — Present · US

   PRODUCT DEVELOPMENT:• Spearheads custom on-trend graphics creation for products, defining color palettes and aesthetic direction.• Conducts market research to analyze competition and anticipate trends, informing strategic initiatives.• Conceptualizes detailed product designs and specifications, guiding sample production.• Oversees sample prototype refinement, ensuring quality control and alignment with standards.• Manages annual product development calendar, optimizing efficiency and resource allocation.MARKETING:• Develops dynamic content strategies for direct-to-consumer websites.• Curates engaging landing pages for promotional campaigns and sales events.• Optimizes navigation structures and interactive elements for enhanced user experiences.• Implements agile merchandising updates to drive revenue growth for DTC.• Creates compelling print and digital marketing materials to support sales efforts.• Coordinates production of promotional items for tradeshows, maximizing brand impact.• Collaborates with development teams to enhance website functionality.• Conceptualizes and executes visual identity for brands’ tradeshow presence.• Demonstrates expert project management skills for seamless execution.

Education

• University of Nebraska at Omaha

  Bachelors of Studio Arts with Emphasis in Graphic Design, Fine and Studio Arts

• University of Nebraska at Omaha

  Bachelor of Fine Art, Cum Laude, Emphasis in Graphic Design

  2000 — 2005

Skills

• Packaging Design
• Digital Marketing
• Copywriting
• Creative Direction
• Packaging
• Advertising
• Magazines
• Product Development
• Marketing
• Marketing Communications
• Creative Concept Development
• SEO
• Product Marketing
• Graphics
• Public Relations
• Media Relations
• Photography
• Email Marketing
• Online Marketing
• Graphic Design
• Social Media