Mike Peck

About Mike Peck

Mike Peck is a Branding, Packaging and Creative Strategy leader based in Seattle Washington. Currently Mike leads the in-house agency team of 80+ Designers, Writers, Producers and Project Managers that create almost all of the amazing marketing materials for the best running shoes in the world (that’s a fact, not something you have to make up). It\'s an incredibly talented team, so really, he just adds a touch of vision and strategy to the mix, and lets them be the creative geniuses they are.In fact, the team is so good that in 2022, Brooks brought all of its advertising AOR work in-house - creating the Brooks Creative Lab. For nine years prior to Brooks, Mike worked as a design and creative leader at Starbucks, more than half of that time as a Creative Director. While in the studio there he managed a variety of design teams, from branding and packaging to merchandise design, illustration and even the fine art program.While at Starbucks he led the brand\'s logo and identity refresh along with re-imagining of the company’s core packaging. Other accomplishments include the full redesign of Starbucks core coffee line, as well as the redesign of the higher end Starbucks Reserve Coffee line. For three years Mike led the full packaging design team and for six years he led the Creative Studio’s global ready-to-drink packaging team.Prior to Starbucks he was the associate design director at Lowe NY, a full-service advertising agency. There he worked on brands like Milk, Bank of America, Verizon Wireless and the New York Times.In 2013 Mike gave a keynote speech at the Dieline / How Design Conference. He has been a judge multiple times for the Dieline Packaging Awards as well as the Art Directors Club 83rd international show (at just age 27). His past design work has been recognized by the One Club and Cannes.0

Experience

1. VP, Creative

   Brooks Running

   Feb 2022 — Present · Seattle, WA, US

   I lead the Global Brooks Creative Lab creating everything from global advertising campaigns to retail experiences, web site pages, catalogs and event experiences. I also run.

Education

• University of Arizona

  Visual Communications, Design

Skills

• Concept Development
• Pre-Press
• Mac
• Page Layout
• Indesign
• Integrated Marketing
• Illustrator
• Packaging Design
• Art Direction
• User Interface Design
• Creative Strategy
• Digital Illustration
• Image Manipulation
• Creative Direction
• Art
• Adobe Creative Suite
• Typography
• Brand Management
• Packaging
• User Experience
• Layout
• Corporate Branding
• Graphics
• Corporate Identity
• Adobe Illustrator
• Graphic Design
• Branding & Identity
• Photoshop
• Brand Architecture
• Logo Design
• Advertising
• Direct Mail
• Visual Communication
• Brochures
• Interaction Design
• Product Design
• Brand Development