Mike Parker

General Manager, Trips @Atlas Obscura

Brooklyn, NY, US
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WORK HISTORY

Mar 2018 — Present

General Manager, Trips @Atlas Obscura

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Brooklyn, NY, US

Built and managed Atlas Obscura’s group travel business including product development, operations, sales, marketing, and customer service functions. • Grew revenue 4x and turned the business profitable despite the impact of the pandemic. • Developed and launched a transformative large-scale partnership with Intrepid Travel, one of the world’s leading tour operators, as well as partnerships with New York Times Journeys and Airbnb. • Pivoted to online experiences when travel shut down in 2020 and ‘21, reaching more than 50k new customers through online offerings, while simultaneously positioning our travel business for a return to growth in 2022 and beyond. • Reporting to the CEO as a member of the senior leadership team, contributed to the company’s strategic direction during a period of rapid growth and two fundraising rounds.

EDUCATION

2002 — 2006

Kenyon College

Bachelor of Arts (BA), Creative Writing

ABOUT MIKE PARKER

Team-oriented leader working at the intersection of travel, media, and tech. I built Atlas Obscura\'s travel business from the ground up, and launched partnerships with The New York Times, Airbnb, Intrepid Travel, and National Geographic—all in the service of making it easier for people to have deeper, more meaningful travel experiences.

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Mike Parker — General Manager, Trips at Atlas Obscura in Brooklyn, NY, US | Unifers