Mike Paddock
Marketing & Communications Specialist at R&R Insurance Services Inc.
- Role
- Marketing and Communications Specialist at R&R Insurance Services Inc.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Mike Paddock
I’m a results-driven marketing leader with 14+ years of experience helping brands grow…
Experience
Marketing and Communications Specialist
Aug 2017 — Present · Waukesha, WI, US
Lead strategic marketing initiatives for a large family-owned independent insurance agency with 250 employees, overseeing digital strategy, lead generation, creative production and campaign analytics. Manage marketing interns and collaborate across departments to deliver revenue impacting results- Revenue Growth: Directed the development of a proprietary lead-generation program by managing programmers to build custom web scrapers; integrated data into CRM, producing hundreds of opportunities and nearly six figures of revenue in the first year- Digital Expansion: Increased website quote submissions via SEO optimization and landing page redesign, delivering tens of thousands in additional revenue- Brand Growth: Boosted LinkedIn followers by 66% in one year through employee advocacy programs and content contests- Operational Efficiency: Streamlined marketing collateral creation, reducing production time from hours to minutes while improving brand consistency- Content Leadership: Produced 50+ high-quality videos using Adobe Premiere Pro and AI-driven tools, including educational content and promotional campaigns- Event Marketing: Elevated webinar registrations from 30 to 150+ attendees through integrated email, web and handout redesigns- Direct Mail Innovation: Created and executed targeted direct mail campaigns for high-value cold contacts, securing hundreds of thousands in recurring revenue- Web Presence Management: Oversee a corporate website with 26K monthly visits, outperforming regional competitors by 30%.
Education
University of Wisconsin-Whitewater
Bachelor's degree
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