Mike Opina
Marketing Automation Specialist at Paychex
- Role
- Marketing Automation Specialist at Paychex
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Mike Opina
With over five years of professional experience, I specialize in marketing automation and…
Experience
Marketing Automation Specialist
Apr 2022 — Present · Rochester, NY, US
Utilize Adobe Marketo to create email campaigns, landing pages, and lead routing framework. Create Salesforce email templates for sales representatives. Provide insight and recommendations on content, layout, and audience strategy to ensure email campaigns are optimized and aligned with the campaign goal. Create nurture programs that send automatic emails to prospects that meet an audience type to increase MQL opportunities.
Education
Slippery Rock University of Pennsylvania
Bachelor of Science - BS
2015 — 2019
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