Mike McAfee
Destination Marketing Organization Executive
- Role
- Executive Director at Visit Bloomington
- Location
- Bloomington, IN, US
- LinkedIn followers
- 500 followers
About Mike McAfee
Fourteen years as Executive Director of two Destination Marketing Organizations with an…
Experience
Executive Director
Sep 2007 — Present · Bloomington, IN, US
Direct award winning activities of this Destinations International Accredited Marketing Organization reporting to Visit Bloomington Board of Directors & Executive Committee and Monroe County Convention & Visitors Commission.• Manage nine full-time staff and $1.7 million budget (funding from 5% county hotel tax) producing partnership and research based systematic marketing programs.• Big Ten college town with focus on growing new weekday business in three targeted visitor segments - leisure, sports groups and meetings.• Area tourism industry has grown by 25% in total expenditures since 2014. Total room demand is up 10% since 2012 and weekday occupancy grew by 3% in 2017.
Education
Millikin University
Bachelor of Science, Marketing
1986 — 1989
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