Mike Mann

About Mike Mann

As Managing Director of Alumni Programs, my primary role is the management of the Spirit,…

Experience

1. Managing Director of Alumni Programs

   Indiana University Alumni Association

   Dec 2011 — Present · Bloomington, IN, US

   Managing Director of the alumni programs team carrying out a primary role in the management of the Spirit, Pride, and Tradition, Lifelong Learning, Travel, Event Services, Career & Professional Development and Student Programming areas with a focus on life stages of engagement (early, mid and late). Ensures best practices within the defined program areas and the development, staging, and evaluation of programming which meets the goals of the IUAA Strategic Plan and institutional priorities; works with key volunteer groups, development officers, schools, units, campuses, and alumni communities; works directly and collaboratively with members of the Alumni Association alumni relations team. Develops and submits budget recommendations for assigned areas; manages and approves all budget expenditures within portfolio; serves on, and in some cases leads, teams working on major events and programs which cross multiple areas of the Functional Excellence model. May represent the Alumni Association on various advisory boards, professional forums, institutional committees, and task forces and works collaboratively with members of the IUAA Advancement Marketing team to help develop effective, quality marketing and promo campaigns for the events under assigned portfolio. Develops a robust portfolio of program options within the defined FE areas of Spirit, Pride, and Tradition, Lifelong Learning, Travel, Career & Professional Development and Student programming while working with the Alumni Communities team to ensure these program offerings are made available to diverse alumni communities and key stake holders; works to ensure implementation of such programs which include Homecoming, Distinguished Alumni Service Awards (DASA), Mini University, Bring on IU events, virtual engagement (We Are IU series) and IU Athletics related initiatives including activities associated with athletic home and away games, postseason basketball & soccer events, and Bowl/CFP appearances.

Education

• Indiana University Bloomington

  BS, Marketing

  1987 — 1991

• Indiana University Bloomington

  MPA, Public Management and Non Profit Management

  2014 — 2018

Skills

• Brand Development
• Press Releases
• Management
• Budgets
• Direct Mail
• Community Outreach
• Sales
• Strategic Planning
• Project Management
• Customer Service
• Marketing
• Crm
• Newsletters
• Campaigns
• Sponsorship
• Online Marketing
• Integrated Marketing
• Social Marketing
• Direct Marketing
• Program Management
• Business Development
• Digital Marketing
• Relationship Marketing
• Event Management
• Marketing Management
• Marketing Research
• Email Marketing
• Social Networking
• Social Media Marketing
• Marketing Communications
• Volunteer Management
• Corporate Communications
• Public Speaking
• Loyalty Programs
• Market Planning
• Market Research
• Editing
• Public Relations
• Time Management
• Social Media