Mike Lyons
Director of Digital Marketing & Ecommerce @Zoot Sports Usa
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WORK HISTORY
Director of Digital Marketing & Ecommerce @Zoot Sports Usa
Carlsbad, CA, US
Global leader in high-performance apparel, footwear, and accessories for endurance athletes, with a strong focus on triathlon.• Lead end-to-end marketing, paid digital, and e-commerce strategy for Shopify Plus site.• Oversee online sales channels including Amazon Seller; manage daily strategy and execution.• Direct Klaviyo email marketing campaigns and manage workflow efficiencies.• Accountable for DTC revenue, digital brand consistency, and overall customer experience.
EDUCATION
San Diego State University
Political Science
California State University-Long Beach
BA
University of Phoenix
Master's
SKILLS
ABOUT MIKE LYONS
An accomplished and results-driven Director of Digital Marketing & E-commerce with over…
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