Mike Lyons

Director of Digital Marketing & Ecommerce @Zoot Sports Usa

San Marcos, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Director of Digital Marketing & Ecommerce @Zoot Sports Usa

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Carlsbad, CA, US

Global leader in high-performance apparel, footwear, and accessories for endurance athletes, with a strong focus on triathlon.• Lead end-to-end marketing, paid digital, and e-commerce strategy for Shopify Plus site.• Oversee online sales channels including Amazon Seller; manage daily strategy and execution.• Direct Klaviyo email marketing campaigns and manage workflow efficiencies.• Accountable for DTC revenue, digital brand consistency, and overall customer experience.

EDUCATION

N/A

San Diego State University

Political Science

N/A

California State University-Long Beach

BA

N/A

University of Phoenix

Master's

SKILLS

Business DevelopmentDigital Media IntegrationEmail MarketingSponsorshipSpecial EventsSEOOnline AdvertisingSponsorship MarketingSocial MediaStrategyE-CommerceAdvertisingSales Support ToolsOnline BrandingTrade ShowsAudience EngagementMarketingSearch Engine Marketing (Sem)Website PromotionSponsorship DevelopmentSearch Engine Optimization (SEO)Sales GrowthSocial MarketingMarket PlanningSalesAccount ManagementSales ManagementFacebookSemGoogle AnalyticsProduct MarketingSales PresentationsEvent ManagementSocial Media MarketingSales OperationsOnline MarketingPublic RelationsMedia RelationsBrand ManagementCross-Functional Team Leadership

ABOUT MIKE LYONS

An accomplished and results-driven Director of Digital Marketing & E-commerce with over…

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Mike Lyons — Director of Digital Marketing & Ecommerce at Zoot Sports Usa in San Marcos, CA, US | Unifers