Mike Litherland
Content Strategy Leader | Lead eCommerce Manager
- Role
- Lead Digital Support at DIRECTV
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Mike Litherland
Leading self-service, digital and virtual assistance integration of DIRECTV and DIRECTV STREAM service and support for directv.com.
Experience
Lead Digital Support
Aug 2021 — Present · Charlotte, NC, US
Responsible for strategy, maintenance and optimization of self-help content on directv.com. Rebranded AT & T TV support content to DIRECTV STREAM and successfully launched a new support experience on directv.com.
Education
Wright State University
B.S., Rehabilitation
1989 — 1994
Skills
- Leadership Development
- Online Self Support
- Strategic Planning
- Writing
- Business Transformation
- Sales Operations
- Strategy
- E-Commerce
- Product Management
- Leadership
- Wireless
- Data Analysis
- Ecommerce
- Business Continuity
- Social Media
- Customer Satisfaction
- Teamwork
- Constructive Feedback
- Mobile Content
- Change Management
- Web Analytics
- Call Center
- Web Content Optimization
- Content Management
- Online Marketing
- Customer Experience
- Call Centers
- Process Improvement
- Self Service
- Methods and Procedures
- Marketing
- Video Scripting
- Call Center Process Improvement
- SEO
- Cross-Functional Team Leadership
- User Experience
- Content Strategy
- Marketing Strategy
- Digital Media
- Situational Leadership
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