Mike Lichter
Strengthening bonds between people and brands
- Role
- Sr Director, Campaign Insights at People Inc.
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Mike Lichter
Throughout my career I’ve been arousing emotion and challenging convention — first as an artist, exhibiting paintings around the globe, and then as a marketer, developing campaigns for some of the world’s largest brands. My methods and mediums continue to evolve, but my purpose remains single-minded: via language and line, give tangible form to elusive abstractions.
Experience
Sr Director, Campaign Insights
Aug 2021 — Present · New York, NY, US
As Sr Director, Campaign Insights, I manage the design, deployment and analysis of brand lift studies across all of Dotdash\'s verticals.
Education
Maryland Institute College of Art
Bachelor of Fine Arts (B.F.A.), Painting
1995 — 1999
Skills
- Illustration
- Art Direction
- Creative Solutions
- Digital Marketing
- Digital Strategy
- Copywriting
- Creative Direction
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- Writing
- Concept Development
- Teamwork
- Art
- Team Building
- Brand Development
- Corporate Social Responsibility
- Integrated Marketing
- Marketing Management
- Interactive Advertising
- Animation
- Branding & Identity
- Painting
- Creative Briefs
- Creative Strategy
- Film
- Television
- Corporate Identity
- Social Media Marketing
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