Mike Licata

About Mike Licata

What began on a small dairy farm in NY grew into a lifelong passion for packaging, printing, and building sustainable solutions with great people. After studying printing and packaging science at RIT, I launched my career at Avery Dennison Fasson, where I learned to match label constructions to demanding applications across industries.I later joined Yupo Corporation America’s start-up team, diving deep into In-Mold Labeling (IML), Direct Thermal, and Commercial Print Papers. Over the years, I’ve worked closely with brands, molders, printers, and supply chain partners to drive adoption of new substrates and develop impactful programs.As Chair of APR’s “Labels, Inks & Adhesives” team, I helped develop industry guidance now cited by the Ellen MacArthur Foundation and adopted into California law. I continue to support APR’s efforts to improve recyclability and circularity in packaging.Now, I’m proud to be part of Smyth Companies, a leader with over 150 years of excellence in label printing. Smyth stands out for its exceptional leadership, strong culture, outstanding service, and unmatched print quality across all label formats. Its commitment to innovation and competitiveness is truly inspiring.In my role as Director of Business Development – IML, I help brands bring their packaging visions to life through thoughtful collaboration, coast-to-coast print solutions, and cutting-edge IML technology.If you\'re working on something exciting or just want to connect, feel free to reach out: m••••••@smythco.com | 75••••••95

Experience

1. Director of Business Development - Iml

   Smyth Companies

   Sep 2025 — Present · US

   Helping brands bring their packaging visions to life through thoughtful collaboration, coast-to-coast print solutions, and cutting-edge IML technology.

Education

• The College of William and Mary

  MBA