Mike Keeley

WORK HISTORY

EDUCATION

SKILLS

ABOUT MIKE KEELEY

My career has spanned 18+ years across the sporting, leisure and hospitality industries.Following the successful implementation of a custom apparel and team wear facility at PowerPlay Sports, my career calling within the apparel industry became clear. This program was the catalyst for several years of continued growth in both revenue and gross profit as the organization grew from a small state based supplier to double revenue and include a credible list of national and international clients.It was this appointment prior to 2XU and its broad role requirements across sales and operational functions that enabled my seamless transition into the 2XU custom team wear business; immediately delivering positive and significant financial improvements and more importantly cultural objectives, driving comradery and teamwork.Amidst the scale and pace of growth within the Australian business arose the opportunity for me to assume the Global Team Wear & Institutional Business Manager position; accountable for the leadership, strategic direction, management and financial performance of the 2XU Team Wear & Institutional channels across several company controlled markets and amongst international distributors.The positive performance of the Global 2XU Team Wear & Institutional channels continued, fostered by the development of several new markets and the implementation of key strategic product ranges. ‘Key accounts’ collectively tripled, revenue increased twofold, double digit profitability was realized year on year and most importantly a high performing team was built.Always with my eyes to the horizon, I am looking forward to the next challenge of once again building a strong team and growing multiple brands within the custom garment and apparel industry as founder of the Garment Exchange, a global marketplace, technology and resourcing enterprise.