Mike Kalady

About Mike Kalady

I’m a marketing and client success professional who thrives at the intersection of strategy, execution, and relationship-building. I enjoy turning insights into measurable results, whether through campaign strategy, performance analysis, or the development of go-to-market initiatives that drive growth.My experience spans account management, digital marketing, and project leadership, where I’ve built strong client relationships and partnered cross-functionally with sales, product, and leadership teams. I’m particularly skilled at translating complex ideas into clear, actionable messaging and equipping teams with the tools and insights needed to perform.I\'m adaptable and results-driven, and I do my best work in fast-paced environments where collaboration and versatility are key. I’m motivated by opportunities to drive growth, improve customer experiences, and create meaningful business impact.

Experience

1. Marketing Coordinator

   James River Equipment

   Mar 2024 — Present · Charlotte, NC, US

   Act as the primary marketing partner to business units, aligning campaign strategies with customer growth and retention goals. Manage execution of integrated digital, email, and web campaigns, ensuring consistent messaging and measurable results. Partner with vendors, creative teams, and leadership to deliver targeted marketing assets, sales enablement tools, and customer engagement materials. Leverage campaign analytics and audience insights to create performance reports and actionable recommendations that optimize ROI. Lead event marketing strategy and execution, strengthening customer relationships, enhancing brand visibility, and supporting long-term revenue growth.

Education

• University of South Carolina

  Bachelor's Degree of Arts in Journalism and Mass Communications , Major in Advertising with a Cognate in Sports and Entertainment Management

  2017 — 2021

• University of South Carolina

  Bachelor of Arts, Journalism