Mike Jones
Regional Communications Manager, Emea @Subway
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WORK HISTORY
Regional Communications Manager, Emea @Subway
GB
Lead internal and franchisee communications across EMEA, supporting a complex, multi-market business with restaurants and diverse franchise structures.Strategic LeadershipDesigned and delivered the EMEA communications strategy, aligning communications with business priorities including franchisee performance, campaign execution, and engagementIntroduced a governance-led operating model with defined roles, cadence, and KPIsPartner with senior leadership (including EMEA President) to shape and deliver strategic communicationsBusiness ImpactIncreased platform engagement by +46% YoYDelivered email performance significantly above industry benchmarks (67–83% open rates)Improved campaign engagement by +27% and playbook usage by +19%Operating Model & ScaleBuilt a scalable communications ecosystem across 20+ marketsIntroduced dashboards and performance tracking to enable data-driven decision makingOptimised team structure to shift focus from execution to strategy
EDUCATION
Anglia Ruskin University
Bachelor of Arts (B.A.), Film and Television Production
St. Simon Stock
GCSE & A-Levels, Business, Film Studies, Communication Technology & Cisco Networking
ABOUT MIKE JONES
I am a Communications Leader with over 10+ years\' experience designing strategic, scalable communication ecosystems that drive business performance, alignment, and franchisee & employee engagement across a multi-market region. I bring a strong link between strategy and frontline execution with a proven track record delivering region-wide strategies—introducing governance models, KPI frameworks, and data-led approaches that have driven significant improvements in engagement and campaign performance. I’m known for bringing clarity to complexity and leading high-impact initiatives with focus and pace. Alongside my role, I contribute to culture and engagement through initiatives such as founding our Emerging Professionals ERG and supporting EMEA-wide employee engagement programmes.
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