Mike Hodge
- Role
- Product Marketing Manager at Keysight Technologies
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Mike Hodge
https://hodge.myportfolio.com/ “Don\'t tell me the moon is shining; show me the…
Experience
Product Marketing Manager
Oct 2018 — Present
Lead marketer for Live Network and Security Testing products - Develop launch plans, messaging, positioning, and go-to-market strategies for new product releases - Author various forms of content and collateral, including blogs, white papers, solution briefs, webinars, videos, and webpages - Present campaign plans and strategies to senior-level management to secure buy in and budgetary approval - Collaborate with designers, product managers, sales personnel, and other marketers to create cross-functional campaigns - Starred in multiple videos as \"Packet Boi\", simplifying complex network concepts to raise awareness for product portfolio - Spearheaded multichannel account-based marketing campaign, resulting in 35% response rate and 11% opportunity rate
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