Mike Haywood

About Mike Haywood

As a results-driven client partner with 20+ years of experience, I help Fortune 500 brands navigate the evolving digital landscape and unlock business growth through media strategy, marketing technology, and innovative ad solutions. Throughout my career, I’ve built and led high-performing teams, developed data-driven marketing strategies, and collaborated with cross-functional experts to drive measurable impact across industries including consumer packaged goods, insurance, financial services, travel, technology, and more. I’ve successfully built strategic partnerships that push the boundaries of what’s possible in digital advertising by shaping client strategies, integrating cutting-edge solutions, and delivering scalable marketing performance for leading global clients including Uber, United Airlines, Southwest Airlines, OpenTable, Allstate, Esurance, PepsiCo, SC Johnson Global, Kellogg, RXBAR, and General Mills. Created new ad-revenue stream for Allstate, contributing to one of their most profitable years in history. Catapulted YoY ad-revenue growth for SC Johnson while leading Meta’s first global sales coordination team. Grew PepsiCo’s nutrition portfolio ad investment significantly in 12 months by pitching new business. Whether it’s spearheading AI-driven innovations, piloting new ad technologies, or coaching teams to achieve their full potential, I’m dedicated to delivering impact that goes beyond the numbers. Performance Marketing • Global Brand Marketing Strategy • Media Strategy • Enterprise Partnership Development • Meta Platforms • Project Management • Media Planning • Retention Marketing • Product Marketing • Sales • Revenue Management • Team Leadership • Business Development • Budget Forecasting • Marketing Analytics • New Business Development • GenAI

Experience

1. Senior Client Partner

   Meta

   May 2015 — Present · Chicago, IL, US

   Serve as enterprise partnership lead, helping global marketing leaders of Fortune 500 companies drive growth by crafting innovative media, creative, and measurement strategies using Meta’s platforms and solutions: UBER, Southwest Airlines, OpenTable, Allstate, Esurance PepsiCo, SCJ Global, Kellogg’s, RXBAR, General Mills Lead cross-functional sales team, setting account vision and managing resource allocation. Collaborate with sales leadership to set annual and quarterly ad revenue targets. Help Meta employees to identify and grow their strengths as part of mentorship program. Lead development of growth-driving JBP\'s that enable strategic prioritization, innovation and business growth. Provide clients with strategic guidance for maximizing the impact of Meta\'s AI-powered brand and performance marketing solutions Broker partnerships between clients and third-party partners to enable innovation. Lead quarterly client business reviews, leveraging data-driven insights to identify growth opportunities. Generate incremental revenue by collaborating with product/engineering teams on new products. Led task force team, driving global business priorities, including GenAI, innovation, and Meta Reels. Enabled on-platform insurance quoting and significantly reduced drop-off rates through new vertical. TRAVEL: Drove strongest performance and strategic engagement in account history for key travel client. FINANCIAL SERVICES: Created new ad-revenue stream for Allstate, contributing to one of their mostprofitable years in history. CPG: Drove YoY ad revenue growth for SC Johnson while leading Meta’s first global sales-coordination team.

Education

• Northern Illinois University

  Bachelor of Science, Marketing

  1999 — 2003