Mike Hardman
President/Founder | Hardman Group | We turn brand strategy into sales engagement.
- Role
- President at Hardman Group
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Mike Hardman
Hardman Group is a B2B advertising agency that builds bridges between brands and buyers.I\'ve led the marketing efforts for several acquired technology companies, served as the interim CMO of three manufacturing companies, and developed brand campaigns for multiple Fortune businesses.Specialties: Brand Strategy, Value Proposition Development, Campaign Creation, Business Analytics, Product Portfolio Execution
Experience
President
Mar 2003 — Present
In the 20+ years since founding my agency, I have successfully executed campaigns that connect customer insights with innovative brand solutions through creative storytelling and data-driven decision-making.Our experienced team of marketing strategists, content creators, and demand-generation experts combine creative thinking with compelling writing to deliver measurable results.I am on the front line, launching new products, developing top-ranked websites, and generating demand through integrated marketing campaigns. Our difference is our ability to consistently deliver brand messaging through the entire sales value chain to influencers and decision-makers for competitive products.
Education
Burke Institute
IDI and Moderator Training
The University of Toledo
MBA, Marketing
Hillsdale College
BA, Economics
MIT Sloan School of Management
Marketing and Planning Certificate
Skills
- Media Relations
- Business Strategy
- Integrated Marketing
- Social Media
- Leadership
- Marketing
- New Business Development
- Lead Generation
- Business Development
- Business-to-Business (B2b)
- Digital Marketing
- Management
- Advertising
- Strategic Planning
- Cross-Functional Team Leadership
- Brand Development
- Marketing Strategy
- Technology Marketing
- Marketing Communications
- Research Design
- B2b
- Trade Marketing
- Strategy
- Social Media Marketing
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