Mike Hansen
VP Product @Newfold Digital
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WORK HISTORY
VP Product @Newfold Digital
Leading product strategy and development across Newfold Digital\'s WordPress and WP Commerce portfolio while driving cross-functional collaboration with Marketing, Finance, Support, and Engineering teams to deliver cohesive customer experiences and business outcomes. Managing a team of product leaders and influencing product direction across dedicated and shared engineering teams throughout the organization. Key achievements- Led strategic modernization of product portfolio and successful sunset of multiple legacy products & brands- Launched company\'s first AI-powered product from 0 to 1- Expanded scope to lead Commerce product organization (2023), driving product integration and growth strategy- Achieved triple-digit YoY growth for emerging product line- Revitalized GMV program to exceed first-year targets with sustained triple-digit YoY growth- Implemented data-driven improvements to key metrics, directly improving customer retention and reducing refund rates through strategic product enhancements- Led strategic expansion of a product line into 3 brands in different regions of the world (APAC, SEAPAC, & LATAM)
EDUCATION
Utah State University
General Education
Bridgerland Technical College
Associate's degree, Applied Technologies
ABOUT MIKE HANSEN
Strategic product and technology leader with a proven track record of transforming business outcomes through innovative product development and organizational leadership. With experience spanning product strategy, engineering leadership, and open source communities, I bring a unique blend of technical depth and business acumen to drive digital transformation initiatives. Known for breaking down complex challenges into executable strategies, building high-performing teams, and fostering cross-functional collaboration to deliver significant revenue growth while maintaining operational excellence. Remote since 2012, experienced in building and managing distributed teams.
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