Mike Hansen
VP Product | Digital Product Strategy & Innovation Leader
- Role
- VP Product at Newfold Digital
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Mike Hansen
Strategic product and technology leader with a proven track record of transforming business outcomes through innovative product development and organizational leadership. With experience spanning product strategy, engineering leadership, and open source communities, I bring a unique blend of technical depth and business acumen to drive digital transformation initiatives. Known for breaking down complex challenges into executable strategies, building high-performing teams, and fostering cross-functional collaboration to deliver significant revenue growth while maintaining operational excellence. Remote since 2012, experienced in building and managing distributed teams.
Experience
VP Product
Apr 2022 — Present
Leading product strategy and development across Newfold Digital\'s WordPress and WP Commerce portfolio while driving cross-functional collaboration with Marketing, Finance, Support, and Engineering teams to deliver cohesive customer experiences and business outcomes. Managing a team of product leaders and influencing product direction across dedicated and shared engineering teams throughout the organization. Key achievements- Led strategic modernization of product portfolio and successful sunset of multiple legacy products & brands- Launched company\'s first AI-powered product from 0 to 1- Expanded scope to lead Commerce product organization (2023), driving product integration and growth strategy- Achieved triple-digit YoY growth for emerging product line- Revitalized GMV program to exceed first-year targets with sustained triple-digit YoY growth- Implemented data-driven improvements to key metrics, directly improving customer retention and reducing refund rates through strategic product enhancements- Led strategic expansion of a product line into 3 brands in different regions of the world (APAC, SEAPAC, & LATAM)
Education
Utah State University
General Education
2008 — 2010
Bridgerland Technical College
Associate's degree, Applied Technologies
2008 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.