Mike Giordano
- Role
- National Sales Director at Califino Tequila
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Mike Giordano
ALCOHOL BEVERAGE INDUSTRY SALES AND MARKETING EXECUTIVE A Record of Success Leading…
Experience
National Sales Director
Mar 2022 — Present
Develop and implement strategic plans to increase sales and distribution of the portfolio for a producer of handcrafted tequilas using 100% ultra-premium blue weber agave, each aged in its own unique process and barrels. • Created the business plan and provide leadership and direction to a team of 7 Market Managers and Account Managers working closely with distributors and retailers to create awareness and generate sales in all classes of trade. • Consistently meet and exceed business plan goals and sales targets for the portfolio including Blanco, Reposado, Añejo, and Extra Añejo tequilas; contributed to increasing sales by 300% over 18 months in position. • Build productive relationships with key decision makers at chains including Vons, Albertsons, Costco, Sam’s Club, and Kroger. • Implemented the structure and organization to integrate into supplier footprints; work closely with 10 distributors in the current markets of Wisconsin, Missouri, Georgia, Tennessee, Nevada, and California. • Develop, mentor, motivate, and create goals and accountability for all Brand Ambassadors in each market. • Maintain an up-to-date knowledge on competitors, emerging markets, and industry-specific trends and landscapes.
Skills
- Budgets
- National Accounts
- Key Account Management
- Special Events
- Sales & Marketing Strategy
- Marketing Strategy
- Wholesale Operations
- Sales
- Key Account Development
- Business Planning & Analysis
- Direct Sales
- Relationship Building
- Distributors
- Promotions
- Business Development
- New Product Launch
- Beverage Industry
- Brand Development
- Negotiation
- Direct Store Delivery
- Forecasting
- Marketing
- Retail
- Pricing
- Executive Leadership
- Inventory Management
- Sales Management
- Grocery
- Alcoholic Beverages
- Market Planning
- Iri
- Selling
- Retail Execution
- Management
- Beer
- Merchandising
- P&L / Budgets
- Consumer Products
- New Business Development
- Trade Marketing
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