Mike Fradkin
Director of Product Marketing @Sitespect, Inc
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WORK HISTORY
Director of Product Marketing @Sitespect, Inc
SiteSpect is a leading A/B testing, personalization, optimization, and product recommendations platform enabling growing businesses to improve user experience and drive higher revenue from web, mobile, and other digital properties.RESPONSIBILITIES: • Develop persona-based and industry-based selling strategies and collateral. • Develop and manage product positioning and go-to-market project plans.• Implement Account Based Marketing (ABM) strategies• Evangelize SiteSpect capabilities to analysts (Gartner, Forrester), partners and prospects.• Develop and oversee market-facing collateral (data sheets/product briefs, presentation slides, competitor comparison charts, web copy, press releases, product video, webinars, use case slides, customer testimonials, surveys)• Develop and oversee internal sales collateral (competitive intelligence, prospecting matrices, objections handling, training decks, competitive comparison guides, elevator and napkin pitches)• Direct the company\'s Growth Marketing team members on competitive, differentiation, and persona-based messaging used in social, web, email, and other demand-generation activities. • Frequent one-on-one’s with US, UK, and EU sales reps, account managers, and sales engineers• Provide ongoing internal education on offerings, differentiators, competition, and market placement. • Partner with sales to develop and close new business.
EDUCATION
University of Massachusetts Amherst
Bachelor of Arts - BA, English
ABOUT MIKE FRADKIN
Strategic product marketing and demand generation leader with deep expertise in SaaS…
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