Mike Florence
Chief Strategy & Planning Officer @dentsu
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WORK HISTORY
Chief Strategy & Planning Officer @dentsu
London, GB
EDUCATION
University of Leeds
Bachelor of Science (BSc), Psychology & Management
SKILLS
ABOUT MIKE FLORENCE
Named the UK’s Top Media Planner in the 2017, 2018, 2019 & 2020 Campaign Annual, and won Campaign’s Media Planner of the Year Award in March 2019 & March 2020 🥇Member of the Cannes Chimera, a “super agency” of creative talent made up of Cannes Lions Grand Prix winners (which led to working with Bill Gates)Planned the world’s most effective GenAI ad with Hotel Chocolat – 5.9 System1 scoreOrchestrated the TikTok Fitness Powered by Peloton partnership – which led to a +15% market cap surge Created ‘Rhythms’ at PHD. An award-winning, data-driven planning system that turns business, cultural, and consumer insights into actionable strategies. A pitch-winning framework applied across all briefs, redefining how media campaigns align with real-world rhythms.Had 15 minutes of fame on ITV’s Lunchtime News sofa to launch Carat’s Project Britain: SingledomAuthored publications: two papers in the British Journal of Psychology and co-authored PHD publications; Overthrow II, Sentience & ShiftLiterally bottled the culture at MG OMD – launched a non-profit beer (Seymour Brew) and created a 12-piece band called The MGs - Deep Media & Platform Understanding and Relationship Building with Media Partners:25+ years of hands-on media expertise, crafting strategies and campaigns across a diverse range of platforms.Led the winning new business pitch for X (formerly Twitter), tasked with scaling the brand’s presence and commercial impact in the UK market.TikTok GBS – Delivered a presentation on \'Marketing at the Speed of TikTok\' to TikTok\'s internal team at their Level Up eventDCM – Rewrote the repositioning and sales narrative with the successful ‘Best Seat in Media’ – Wrote and starred in the ‘Pay Less, For More Attention’ campaign, driving awareness and engagement. https://magnetic.media/research/studies/pay-attention- Client Experience Across All Major Categories:Too many to list out, but the big ones include: Disney, Warner, Sony, PlayStation, Coca-Cola, Pepsi, Diageo, twitter, Booking.com, Sainsbury’s, Waitrose, VW, McCain, TikTok, Peloton, Purple Bricks, Pokémon Go, Minecraft, IOC & Mars.
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