Mike Fisher

About Mike Fisher

I am a business development, licensed business, and sales operations/enablement executive with expert knowledge in sales management, change management expertise, strategic partnership cultivation, and a deep understanding of sports branded marketing strategy development and implementation.I believe leaders must have a broad reach within and beyond their business units in today\'s hyper-connected environment. I recognize that leading is about horizontal influence and the ability to influence without having formal authority. Successfully tackling the complexities of the modern business world requires an aligned team of individuals, all pulling in the same direction to serve stakeholders. Leadership comes from action, not hierarchy.I have been hand-selected for leadership roles across multiple business areas, including sales management, business development, and operations management. I believe in developing and supporting a culture of collaboration across the organization to drive cross-functional alignment and create a proactive environment that supports transformational strategic initiatives. I have spent my career identifying key partners and stakeholders, building solid and trustworthy relationships by consistently delivering on promises, and collaborating and co-creating value by jointly developing and launching new products, services, or initiatives. I leverage the strengths and resources of these partnerships to drive growth by accessing new markets, customers, and resources, improving their brand\'s reputation and standing in the industry, and continuously monitoring and assessing their effectiveness to ensure the value is maximized.My leadership approach moves beyond the traditional \'analyze, then act;\' I practice a more agile ‘experimentation, learning, and iterating’ process to manage risk and navigate uncertainty. Not all puzzle pieces are required before I can start putting the pieces together. I coach my team to focus on turning problems into opportunities and employ a learning mentality by staying open to hearing new ideas, considering opposing points of view, and using collaborative problem-solving to arrive at improved decisions. I spearhead initiatives from concept development through execution with minimal to no oversight while delivering tangible results. I combine experience, knowledge, and perspective in startup and/or evolving environments, providing effective support and direction to undertake and tackle tough enterprise challenges in previously unchartered territory.

Experience

1. Head of Nike Lacrosse

   耐克

   Mar 2017 — Present · Beaverton, OR, US

   Guides and directs Nike Lacrosse by setting a clear vision, taking calculated risks, and continuously adapting to evolving market conditions. Leads the sale and marketing roadmap\'s entire lifecycle from demand generation to retention. Ensures leadership is connected to and aware of the business, the industry, and Nike’s position in it. Key Initiatives> Transformed Lacrosse role from Sales Director to mirror a GM.> Incorporated Brand Marketing responsibilities, leading the product content direction for retailers and partners.> Incorporated Sports Marketing responsibilities, leading athlete relations and signing as well as Club and League partnership relationships and signings.> Signed the Athletes Unlimited, Women’s Professional Lacrosse League as the official uniform and footwear brand.> Signed Lacrosse Canada as the official uniform and footwear provider for the Canadian National teams. Includes hard goods for all men’s teams.> Positioned the sport within the category for future growth by immersing internal cross-functional partners in the sport and business.