Mike Farrell

About Mike Farrell

I am a senior marketing and digital transformation leader with 18+ years of experience driving growth, performance, and innovation for Fortune 200 enterprises, high-growth SaaS start-ups, and global ecommerce organizations. My career has been defined by building and scaling teams, modernizing digital ecosystems, and delivering measurable ROI across acquisition, engagement, and retention.Most recently, I led digital marketing, loyalty, CRM, and customer analytics at Rite Aid, overseeing a $134M P&L, directing a team of 10+ marketers and agencies, and shaping full-funnel strategies across SEM, SEO, Programmatic, CTV, Paid Social, Influencer, Email, SMS, and Retail Media. Under my leadership, marketing ROI improved +42% YoY, customer engagement increased through personalized lifecycle campaigns, and new revenue streams were unlocked via retail media and data monetization strategies.Prior to Rite Aid, I was part of the founding leadership team at Sidecar, a venture-backed SaaS MarTech start-up that scaled from $0 to $60M ARR and 500+ clients before its acquisition in 2021. As employee #8 and the first client-facing hire, I built the client success and strategy organization from the ground up, growing the team to 70 and managing $1B+ in digital ad spend across enterprise retailers. I partnered directly with C-level executives to improve marketing ROI reduced client attrition, and shaped the company’s multi-channel go-to-market strategy.Earlier in my career, I advanced rapidly through leadership at eBay Enterprise (GSI Commerce/TrueAction), where I managed $5M–$20M budgets per client, led teams of digital strategists, and drove integrated marketing strategies for Fortune 500 brands across retail verticals.I’m passionate about building high-performing teams, leveraging data and technology to create customer-first experiences, and bridging the gap between strategy and execution to drive business growth.Specialties: Digital Marketing Strategy | Performance Marketing | CRM & Loyalty | Retail Media | Digital Transformation | P&L Ownership | MarTech/AdTech | Ecommerce Growth | SaaS GTM Strategy | Client Success & RetentionMar-Tech Stack:• Analytics: Google Analytics, Adobe Analytics, IPSOS Measured• Social: Sprinklr, Aspire IQ, Liveworld, ICUC• Content: Adobe Experience Manager, CEROS, Skyword• Email/SMS/CRM: Adobe Campaign, Adobe Journey Optimizer, Movable Ink, Sinch• Search: Bright Edge, SEM Rush, Ahrefs

Experience

1. Vice President Marketing & Growth

   DiggyPOD

   Oct 2025 — Present

   At DiggyPOD, a self-publishing print-on-demand company, I serve as VP of Marketing and Growth, leading Marketing, Sales, and Customer Success to drive revenue growth and strengthen the end-to-end customer experience. I also partner with the CEO on holding-company strategy, building scalable infrastructure and driving expansion through both organic growth and acquisitions.Key Achievements:Developed a comprehensive growth strategy and P&L roadmap targeting 2× revenue in 18 months through new channels, market segments, and customer personas.Built and scaled end-to-end marketing infrastructure, including technology, team resources, channel strategy, platform setup, and performance analytics.Led customer segmentation and market research initiatives, identifying and validating new revenue-driving segments.Optimized paid search programs in the first month, cutting CAC by 50% without impacting revenue growth.Designed a proactive outbound sales approach using funnel and interaction data to improve close rates and strengthen relationships.Oversee a Customer Success team managing complex, high-touch workflows; implemented AI-driven call tracking and sentiment analysis to address recurring issues.Built a scalable content strategy framework, auditing assets and prioritizing SEO, AEO, and GEO opportunities.Expanded Paid Media strategy, tripling budgets YoY and diversifying from a single channel to a full suite of digital channels.I focus on aligning growth strategy with operational execution, data-driven decision-making, and creating scalable systems to deliver measurable impact for authors and the business.

Education

• Fox School of Business at Temple University

  Bachelor, Business Administration; Marketing

Skills

• Online Marketing
• Analytics
• Affiliate Marketing
• SEO
• Interactive Marketing
• Email Marketing
• Pay Per Click (Ppc)
• Web Analytics
• Search Engine Marketing (Sem)
• Ppc
• Digital Strategy
• Digital Marketing
• Sem
• Online Advertising
• Advertising
• Marketing
• E-Commerce