Mike Esson

About Mike Esson

I am a visionary Creative Director, backed by a successful history of guiding multidisciplinary creative teams, specializing in conceptualizing, and executing cutting-edge marketing and branding campaigns. Fueled by a profound passion for design, storytelling, and strategic acumen, my goal is to harness these skills to propel creativity, amplify brand visibility, and yield impactful outcomes for progressive organizations. Armed with a discerning eye for emerging industry trends, I am committed to instilling a culture of collaboration. I aim to inspire and elevate creative excellence within the team while aligning with the company\'s strategic goals and objectives. Through this holistic approach, I strive to contribute to the innovation and success of forward-thinking organizations. Core Competencies • Motivational Team Leader • Vendor Management • Project Management • Effective Communication • Copywriting • Strategic Planning • Print Advertising • Corporate and Broadcast Video • Ideation & Brainstorming • Digital Advertising • Brand Messaging • P&L

Experience

1. Director of Brand and Creative

   Asset Marketing Services, Llc

   Jan 2017 — Present · Eagan, MN, US

   Oversee the development and execution of print, digital advertising and marketing communications including corporate and product collateral, space ads, magazine ads, direct mail, e-mail and website offers for GovMint.com and ModernCoinMart brands.• Write copy for websites, emails and direct marketing campaigns.• Create videos for landing pages and social media.• Manage graphic design, photo art direction, copy editing including all phases of the creative process. Provide creative direction and leadership to Creative staff and outside contract labor.• Develop and oversee an advertising review and documentation process to ensure compliance with all laws, rules and regulations and to ensure all advertising claims are sufficiently supported.• Hire, train, develop and manage staff to meet the needs of AMS.• Preparation of job descriptions and performance reviews for staff.• Manage creative priorities, planning and organizing, problem-solving, communication (oral and written) and making group presentations as required.• Manage print purchasing and production of sales, marketing and corporate materials in a timely and cost-effective manner, with ultimate responsibility of vendor relationships.• Manage internal workflow and balance with the use of outside labor, when needed.• Participate in the creation and improvement of the digital asset management system – with a special focus on product photography and copy resources.

Education

• Minnesota State University, Moorhead

  Bachelor of Science (BS)