Mike Dyment

Business Development Manager @Security And Defense People

Washington, DC, US

Security and Defense People supports defense industry, military suppliers, and integrators who serve both U.S. and international markets. Unlike some of our competitors, we already have a strong international network in place. When you market your business with us, you’ll gain access to our worldwide community of over 1.5 million defense and national security professionals. Security and Defense People also understands that your business needs cost-effective marketing, advertising, and business development programs that deliver real-world results. In these challenging economic times, you deserve a partner who understands how to maximize your marketing return on investment (ROI). When military budgets shrink, marketing budgets suffer, too. Marketing Defense spending is changing. As the U.S. Army, Navy, Air Force, and Marines grapple with Pentagon budget cuts, China and Russia are increasing their military spending dramatically. Meanwhile, rising powers such as India are upgrading older technology and modernizing fleets of tanks, ships, and planes along with other military vehicles. Traditionally, defense contractors let their technical expertise and competitive pricing on long-term contracts do the talking. To reach modern military buyers and procurement agencies, however, prime contractors and subcontracts alike must refine their messaging and maintain an effective Web presence. For results, the defense industry is turning to Security and Defense People. Advertising Old-fashioned advertising doesn’t work anymore. Government buyers still read print media, of course, but they also spend more and more of their time on-line. The defense acquisition process is long and complex, with responses to RFPs, contract awards, and program management issues. To succeed, you need to reach your target audience early in the procurement process – before the buy cycle begins.