Mike Dunn

Creative Strategy, Creative Team and Brand Management Leader

Role
AVP, Employee Marketing Content and Creative at MetLife
Location
New Hartford Center, CT, US
LinkedIn followers
500 followers

About Mike Dunn

Brand and creative team leader with a consistent record of driving transformative brand…

Experience

  1. AVP, Employee Marketing Content and Creative

    MetLife

    Dec 2023 — Present · New York, NY, US

    Responsible for building and leading the creative and content team focused on enrollment, retention, and servicing initiatives within the US Group Benefits business. By defining the team\'s vision, mission, and goals, I have set a clear direction and purpose that inspires, motivates, and delivers impactful creative and content assets that generate results against objectives.Successfully integrating and using AI technology in creative development. Organized our structure to align creative team members with agile delivery marketing pods, ensuring we have the right talent in place to meet demands. Also advanced a collaborative environment, enabling us to consistently deliver high-quality work.

Education

  • Ithaca College

    Bachelor of Science

Skills

  • Segmentation
  • Marketing Strategy
  • Advertising
  • Digital Marketing
  • Marketing
  • Analytics
  • Banking
  • Strategic Planning
  • Competitive Analysis
  • Direct Marketing
  • Financial Services
  • Marketing Communications

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Mike Dunn — AVP, Employee Marketing Content and Creative at MetLife in New Hartford Center, CT, US | Unifers