Mike Driver
Founder, Owner and Managing Director @Food & Beverage Brands
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WORK HISTORY
Founder, Owner and Managing Director @Food & Beverage Brands
At Food and Beverage Brands we have guided a number of new and established brands and businesses to achieve their goals; whether by developing and helping implement their marketing and sales strategies, expanding their channel strategy by building, developing and implementing direct-to-consumer e-commerce sites, including Shopify stores, securing listings with key grocery retailers, high street retailers, independents and wholesalers, or entering new sales channels via wholesalers or foodservice, or expanding the scope, potential and effectiveness of their marketing activities.So far we have helped deliver effective strategies that have resulted in growth and and business gains for;Yorkshire Handmade PiesGreen OriginsNelstrop Family MillersHomemade Pizza ClubNoojSea ArchNorthern BitesBarbados ReserveAagrah FoodsStubbee Brewery Hadfield\'s BakerySturdy FoodsBounce BackVidrateNeema FoodsLixir DrinksHesper Farm SkyrMoon Water DrinksThree Dots CBDSalamander Brewing CompanyThe Wensleydale ButcherInuiYaarYoung\'s SeafoodZemi Coffee…to name a few.We have secured substantial growth in e-commerce, multiple grocery retail, independents, high street pharmacy, wholesalers, foodservice, on-trade, or direct-to-consumer, through your own, or 3rd party websites. We have the knowledge, skills and experience to drive your business forward, and to help you create and deliver a distinctive brand proposition and implement proven selling and marketing strategies that transform performance.For more information visit our website at if you\'d like to discuss a possible project contact m•••@foodandbeveragebrands.co.uk for a free, no obligation, chat.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Marketing Diploma/ MCIM since 1990, Marketing
The University of Sheffield
BA (Hons), Politics/ International Politics
University of Staffordshire
Post Graduate Diploma, Marketing Management
Cranfield University
MSc, Marketing/ Business/ E-Commerce
SKILLS
ABOUT MIKE DRIVER
A highly commercial FMCG Business, Sales, Marketing and e-commerce Director and Consultant with a “can do” approach and an outstanding record of consistently delivering high performing business outcomes, in both the short and long-term. Strong analytical skills, able to determine customer, consumer and market needs, develop appropriate plans which deliver at a strategic and tactical level, and implement effectively. Articulate, enthusiastic and passionate with the ability to inspire, influence and engage with Board level stakeholders, as well as helping teams and individuals to achieve challenging performance targets.CurrentlyBusiness Owner and Director Consultant and advisor to Food and Beverage Businesses that are looking to achieve successFractional CMO/CCO for successful E- Commerce Businesses Approved Enterprise Partnerships Business Coach and Consultant specialising in Sales, Marketing and E-commerce for Food and Beverage businessesAREAS OF EXPERTISE• Created and launched a number of highly successful e-commerce businesses and developed the UK’s 3rd largest retail food brand• Global Multi-channel experience across all sectors of retail, B2C, digital, foodservice and out of home• Masters degree and digital technology pioneer since 2002.• Successful track-record in Sales and Marketing Consultancy, incl SME\'s and start-ups• Experienced in market and industry changing insights generation, customer segmentation, demand generation, acquisition and customer satisfaction including lifetime value. • Experienced in all aspects of consumer and customer market research incl data and competitor analysis• Leadership of all internal and external aspects of marketing, category management and sales, incl agency partners, and direct customer/account management, incl top 4 retail plus other key channels• Extensive experience managing complex stakeholder environments• Strong negotiation skills, experienced in working with, and leading, internal and external teams
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