Mike Dorazio
Media Strategy & Performance Marketing Leader | Digital Advertising & Ad Tech | Connecting Strategy, Execution & Teams
- Role
- Senior Director, Performance Media at AbelsonTaylor Group
- Location
- Sterling Heights, MI, US
- LinkedIn followers
- 500 followers
About Mike Dorazio
Media and marketing leader with 17+ years of experience across media strategy, performance marketing, ad technology, and digital advertising. Proven track record of driving performance, maximizing ROI, and leading cross-functional teams to deliver scalable programs that support business growth. Known for connecting strategy, execution, and teams—bringing together media, creative, analytics, and account functions to turn business objectives into effective marketing initiatives. Combines strategic thinking with hands-on leadership to align stakeholders, solve complex challenges, and drive consistent performance.
Experience
Senior Director, Performance Media
Jan 2025 — Present
Education
Central Michigan University
Bachelor, Journalism
2002 — 2007
Skills
- Advertising Sales
- Account Management
- Microsoft Office
- Online Advertising
- Journalism
- Doubleclick
- Ad Networks
- Video Advertising
- Social Media
- Team Leadership
- Display Advertising
- Online Marketing
- Programmatic
- Writing
- Sales Operations
- Reporting & Analysis
- Digital Strategy
- Dcm
- Press Releases
- Digital Media
- Mobile Advertising
- Doubleclick for Publishers (Dfp)
- Ad Serving
- Sales Process
- Dfp
- Dart for Advertisers
- Comscore
- Team Management
- Trafficking
- Communication
- Ad Optimization
- Email Marketing
- Dart for Publishers
- Digital Marketing
- Advertising
- Kaltura
- Advertising Operations
- Ad Exchanges
- Data Analysis
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