Mike Dolan

About Mike Dolan

Mike is an accomplished, hands-on statistician, data scientist, analytic programmer, and…

Experience

1. CEO and Statistician Data Scientist

   American Analytic Institute

   Jan 2006 — Present · Boston, MA, US

   Founded a company focused on the development and deployment of analytical-based technologies and solutions in furtherance of clearly defined business objectives. A sample of services rendered follows:o Managed data warehouse design and data mining initiatives for a large web-based ASP that provides software and services to manage the transaction between automotive customers and lending institutions§ Conducted market basket analyses for bundles of software products. Included the development of complex SAS programs to measure the time-neutral effect of ancillary product adoption on loan application volume, which was the primary source of income for the company.§ Created loan application demand forecast models. Used time series models including ARIMA and dynamic regression with exogenous factors.§ Analyzed web logs to ascertain traffic patterns consistent with desired behavior, e.g. loan application submission.o Collaborated in developing a “green” segmentation for a direct marketing company that is focused on environmentally sound products and services. Developed and tested “bridge” models to score target markets with segments. This is slated to become a core offering to the company’s clients.o Conducted analyses and developed software to ascertain the presence of discriminatory patterns during job assignment and promotion procedures in the case of a large federal agency and a plaintiff class of black women.o Designed and coded a comprehensive TURF analysis to inform promotional menu item bundling for a large multinational restaurant corporation.o Managed the design, construction, and deployment of a highly sophisticated stochastic model that simulated global adverse event reporting processes for a major pharmaceutical company.o Created a statistical modeling tool utilizing integrated marketing communications and business outcome data to identify the optimum configuration of key drivers to maximize ROI for a leading software company.

Education

• Siena University

  BA, Sociology

  1971 — 1975

• Union College

  MBA, ABD, Statistics & Operations Research

  1980 — 1982

Skills

• Logistic Regression
• Competitive Analysis
• Market Intelligence
• Statistical Modeling
• Chaid
• Market Planning
• Consumer Insights
• Market Analysis
• Analytics
• Data Mining
• Quantitative Research
• Marketing Research
• Consultancy
• Conjoint Analysis
• Loyalty Marketing
• Marketing Science
• Direct Marketing
• Business Analytics
• Sas
• Management Consulting
• Predictive Analytics
• Marketing Mix Modeling
• Sas/Sql
• Marketing Intelligence
• Predictive Modeling
• Market Research
• Competitive Intelligence
• Marketing Strategy
• Digital Marketing
• Advertising Research
• Statistics
• Customer Intelligence
• Campaign Management
• Marketing Roi
• Regression
• Survey Design
• Optimization
• Data Analysis
• Web Analytics
• Customer Acquisition