Mike Doherty

About Mike Doherty

Accomplished executive leader, corporate board member and B2C/B2B market leadership…

Experience

1. Chief Marketing Officer

   Ziply Fiber

   Sep 2020 — Present · Seattle, WA, US

   C-Suite leadership team member that transformed a bankrupt Telco into one of the Fastest growing Fiber Optic Internet Service Providers in the country. After 10 quarters of subscriber decline, returned the company to growth within 1 quarter. Named 2025 CableFax Fiber Provider of the Year. Built a distinctive brand based on the mission to simplify and elevate people’s connected lives every day with the most advanced fiber network and a refreshingly great experience. Successfully expanded the service area, grew market share and acquired and integrated 5 additional companies. Ziply Fiber was successfully acquired by Bell Canada Enterprises from Private Equity in a transaction valued at over $5 billion, making Ziply one of the highest valued (if not the highest) incumbent fiber providers in the country. Responsibilities include:• Brand, product and GTM strategy for competitive differentiation • Internal brand building and communications• Web experience, analytics and E-commerce channel growth• Marketing creative and media campaign development• Martech stack simplification and improvement• Customer experience management• Public relations and crisis management• Commercial (B to B) lead gen and sales support