Mike Dillon
Head of Brand & Shopper Engagement @pladis Global
Westport, CT, US
EMAILS
m••••••••@pladisglobal.com
MOBILE NUMBERS
+12•••••••03
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WORK HISTORY
Feb 2024 — Present
Head of Brand & Shopper Engagement @pladis Global
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White Plains, NY, US
EDUCATION
1986 — 1989
University of Rochester - Simon Business School
MBA, Marketing
1980 — 1984
The University of Georgia
BA, Marketing
SKILLS
Marketing ResearchDigital StrategyBrand ArchitectureStrategic PlanningManagementConsumer BehaviourFmcgMarket PlanningMulti-Channel MarketingCustomer InsightBrand DevelopmentSegmentationBrand ManagementMarketing StrategyBrand EquityDirect MailNielsenOnline AdvertisingIntegrated MarketingLeadershipP&L ManagementTrade MarketingMedia PlanningConsumer ProductsStrategyAdvertisingShopper MarketingMobile MarketingBrand ActivationDigital MediaSalesMarketing ManagementMarket AnalysisCrmProduct MarketingProduct InnovationMerchandisingMarketingBusiness DevelopmentDigital Marketing
ABOUT MIKE DILLON
Over 20 years of experience developing brand strategies and bringing those strategies to life in the marketplace. Working with brands and agencies as a trusted member of their teams to create commercially relevant activation plans leveraging the latest in data driven technologies and solutions.Specialties: Brand Marketing, Digital Marketing, Shopper Marketing, Innovation/Product launch, and Brand Activation
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