Mike Deranleau
Vice President, Sales - U.S. Channels
- Role
- VP, Sales - U s Channels at Kellanova
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Mike Deranleau
Analytical general manager mindset with ability to formulate strategy, create breakthrough plans and drive execution. Passion and track record for building high performance teams & developing organizational talent. Consistent career progression over 32 years to roles of increasing responsibility while concurrently leading change thru projects outside of core responsibilities. 20 years of leading leaders at Director or above level. Experience leading $500M-$2.0B high performing sales teams across multiple go to market formats including Warehouse, DSD, and Broker models across Grocery, Mass, Drug, Discount & Club channels. Additional experience in retail store operations in leadership roles & retailer headquarter buying office on multiple categories & functions in Grocery & Drug formats- Building High Performance teams - P&L Responsibility - Negotiation- Market Share Development - Pricing Architecture - Creating Annual HQ Commercial Plans- Category Management - Shopper Insights - Strategic Long Range Planning- Trade Promotion Planning - Channel Development - Customer Relationships- Top customer JBP Planning - Metrics Design & Tracking - Competitive IntelligenceStrength Finders Top 5: Developer, Maximizer, Responsibility, Relator, ArrangerThe GAP Partnership trained: The Complete Skills Negotiator, The Strategic NegotiatorKellogg St. Joseph\'s University Recruiting Executive Advisor (Food Marketing)Young Professionals Business Resource Group, East Region Advisor, Woman of Kellogg & K-Vets Military BERG member.
Experience
VP, Sales - U s Channels
Jan 2024 — Present · Philadelphia, PA, US
Lead national sales team consisting of Club, Dollar, Drug, Target, Amazon, Discount & Re-Marketing(secondary market liquidation) channels of business accounting for $2.0B in Retail sales for Kellanova (formerly Kellogg Company)
Education
Westminster University
MBA
2000 — 2002
University of Arizona
Bachelor of Arts - BA
1990 — 1993
Skills
- Categorization
- Spectra
- Management
- Grocery
- Customer Insight
- Iri
- Merchandising
- Forecasting
- Category Insights
- Fmcg
- Leadership
- Trade Marketing
- Consumer Products
- Nielsen
- Shopper Marketing
- Ac Nielsen
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