Mike Demars
Sports Industry Leader | Sponsorship Strategy | Integrated Marketing | Content Creation | Driving Fan Engagement & Revenue Through Social & Brand Partnerships
- Role
- Social Media Coordinator - Providence College Athletics at Providence College
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Mike Demars
Experienced sports industry professional looking for opportunities in the following areas:Sports Play-by-Play BroadcastingMultimedia JournalistSideline ReporterIn-Arena HostSports Sales and MarketingSports Industry Consulting
Experience
Social Media Coordinator - Providence College Athletics
Nov 2021 — Present
Increased followers for men’s basketball Instagram account by X (Twitter) followers increased by 74%• Designed graphics and created a video series monetized by Learfield as part of corporate partnership agreements• Sparked marketing campaign of “Masked Ticket Gaines/Dark Knight” from pregame social media post, which led to visuals and themes used in t-shirts, mask giveaway to the student section, and additional gameday graphics• Constructed the Providence College Athletics Brand Guide to ensure proper usage of logos and wordmarks on uniforms, apparel, printed materials, and social media.
Education
CSB Media Arts Center
Radio and Television Broadcasting
2017 — 2018
University of Massachusetts Amherst
BS, Sport Management
2000 — 2004
Providence College
Master of Business Administration - MBA, Management Concentration
2018 — 2020
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