Mike Degrace

About Mike Degrace

KEY ACCOMPLISHMENTS→ Led Evolution Fresh sales optimization. Developed necessary, sustainable growth strategies and processes that began turning negative trending business positive.→ Led Amplify North America sales force professionalization turn-around. Assessed talent, designed structure, implemented change to drive growth in core channels & customers.→ Designed Amplify inside sales and implemented processes for planning, trade management, category & business intelligence, sales ops, KPI scorecarding, forecasting & communications.→ Developed Amplify entrepreneurial team culture that thrived on results and accountability while implementing necessary process to enable winning business results while maintaining speed and agility.→ Led +15% Amplify sales growth, distribution and market share expansion while reducing cost models and enhancing customer relationships. → Led turn-around of National Food Service business at Kellogg, growing net sales +4% in 2015 through redesign of go-to-market. → Led WhiteWave Food Service separation from Morningstar and broker optimization in 2013.→ Developed dispenser enabled platforms on Bulk Cream / Iced Coffee and Plant Based Bev Bag-in-Machine for C&U, generating over $75MM in annual sales. → Led expansion of multi-year contracts w/ top 20 C-Store chains, Food Service GPO & FSM. → Led WhiteWave’s East Team direct conversion from broker go-to-market model. → Drove out costs in NYC\'s organic milk and dairy distrib network. → Led WhiteWave Kroger bus to +$32MM from 07 - 08. Developed JBP relationship with Kroger. → Leveraged dunnhumby to drive International Delight – gained 10 share points in 2008→ Designed Horizon Single Serve quarter pallet for Kroger. Grew Horizon from $30M to $45M. → Grew ConAgra Kroger team sales +7%, in 06,+9% in 05 w/ merch initiatives; ie; brand exclusivity on Hunt’s Snack Pack, RoTel / Velveeta racks, Manwich Sloppy Joe racks, Pam / Eggs racks.

Experience

1. SVP of Sales

   Bitchin\' Sauce

   May 2019 — Present · Carlsbad, CA, US

   Build Explosive Sales and Profit Growth at Bitchin\' Sauce!

Education

• University of Maryland

  BS, Finance

  1982 — 1986

Skills

• Market Planning
• Forecasting
• Spectra
• Management
• Merchandising
• Sales Management
• P&L Management
• Iri
• Trade Marketing
• Consumer Products
• Shopper Marketing
• Customer Insight
• National Accounts
• Fmcg
• Retail
• Key Account Development
• Cross-Functional Team Leadership
• Ac Nielsen
• Customer Marketing
• Manage Complex Projects
• Direct Store Delivery
• Categorization
• Sales Operations
• Pricing Strategy
• Sales
• Pricing
• Nielsen
• Grocery
• Fast-Moving Consumer Goods (Fmcg)
• Segmentation
• Leadership