Mike Cutlip

About Mike Cutlip

E-commerce, GTM and consumer experience leader who has spent the last 19 years inside Nike helping shape how the world’s most iconic brand connects with consumers and customers — currently Driving Digital Marketing and CX strategies across our NA Partner Portfolio with experiences spanning Global Partner, Sport and Channel strategy, Business Development, Operations, Analytics, Supply Chain and my first role as an Account Executive.What gets me out of bed is solving the problems most people think are too big, too messy, or too ambiguous. I don’t just create the strategy - I build the roadmap, align the teams, and roll up my sleeves to make it happen. Whether it’s re-imagining the end-to-end consumer journey across Omni channel touchpoints, driving multi-year partnership and digital transformations, or accelerating NA marketplace growth through Best in Class Digital and Physical experiences, I’ve consistently taken on scope well beyond the original brief because that’s what winning requires.None of it happens without exceptional teams. I’m at my best when I’m surrounded by people who put the team first and are willing to put in the work and build as a collective. I like to lead by example and build strong, upskilled and knowledgeable team to tackle tough consumer and business problems.Work ethic, accountability and authenticity aren’t slides in a deck — they are keys to winning and I pride myself in acting on these with a smile on my face.I am Currently leading Digital Account Marketing for North America Wholesale Partners at Nike WHQ, I’m fortunate to work on a small but mighty team delivering on some of the most exciting consumer-facing initiatives and experiences in sport. I believe the best leaders don’t manage work — they inspire ownership, simplify complexity, and turn vision into measurable impact. That’s what I’ve done for nearly two decades at Nike, and it’s what I’ll keep doing every day I’m lucky enough to wear the Swoosh.Let’s connect if you care about building world-class consumer experiences, moving fast, trying cool new things and doing whatever it takes to win — together.

Experience

1. Digital Account Marketing - Na Partner Experiences

   Nike

   May 2024 — Present · Portland, OR, US

   Lead Nikes North America Digital Marketing and CX Strategy across our top account partners. Delivering Best in Class Digital Brand experiences from Discovery to Purchase through research, insights, capabilities and A/B testing- Led Nikes Digital Acceleration program in Partnership with EPAM to Deliver best in class Brand and Partner experiences tailored to consumer needs in the age of AI and Social Commerce disruption- Delivering more than $100M in revenue per year for Nike and Partners through scaling and creative execution of Enhanced PDP experiences- Lead A/B testing program across accounts in partnership with Conversion forecasted to deliver over $100M in incremental revenue per year with a 40% plus win rate- Increased Marketplace Readiness of content, copy and attribution for our accounts by 20% through multiple digital transformation projects with Global Marketplace and Martech, NA Digital operations and Integrated Account teams- Scale new and powerful capabilities into the Digital Marketplace; Shoppable video commerce (Firework), 3D/AR (Artlabs) and Generative Shop the Look (Stylitics) delivering more than $25M in incremental revenue per year.

Education

• Portland Community College

  Business Administration and Management, General

  2004 — 2005

• Linn-Benton Community College

  Graphic Design

  2002 — 2004

Skills

• Management
• Business Development
• Customer Service
• Sales