Mike Callan

About Mike Callan

I drive decision making through data storytelling by creating visualizations and narratives that enable leaders to act. I enjoy solving ambiguous problems by organizing priorities, structuring ideas, and uncovering the disconnect across teams or functions. From rebuilding reporting infrastructure at a bicycle company to automating data workflows at enterprise scale, I’ve successfully executed multiple information systems projects that improve stakeholder experiences.As a lifelong athlete, I believe leadership and integrity are essential to repeatable success. I serve on an alumni board of directors at a University of Washington where I coach student leadership teams and mentor early professionals. As a cyclist at heart, grit is never lost and adventure is always found.

Experience

1. Analytics Consultant

   Campfire Analytics

   Nov 2022 — Present · Seattle, WA, US

   Partner with Microsoft product and marketing teams to define success metrics and evaluate funnel performance for M365 Consumer web experiences and campaigns.• Own consumer web reporting rhythm of business and deep dive analysis (Scorecard + commentary, moment readouts, ad hoc monitoring).• Transform results into insights through data storytelling that guide optimization and growth. • Lead segmentation and measurement alignment by standardizing definitions and resolving discrepancies across teams, tools and datasets to reduce ambiguity and drive action.

Education

• University of Washington

  Finance, Environmental Science & Resource Management

  2015 — 2019

• University of Mannheim

  Sustainable Business

  2018 — 2018

• University of Richmond

  Ruck Leadership Institute , Personal Development

  2017