Mike Burdett
Marketing Manager @Ohio Cat
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WORK HISTORY
Marketing Manager @Ohio Cat
Responsible for business analytics/insights and strategy geared towards increasing marketshare as well as customer satisfaction in the construction equipment industry\\\\n-Manage marketing department staff, strategy and annual budget to ensure alignment with divisional goals\\\\n-Manage and facilitate usage of company CRM system throughout the enterprise to better manage the Sales Funnel, track leads and opportunities, and determine ROI of marketing campaigns\\\\n-Interpret and analyze business intelligence data to better understand customer opportunity and trends, competitive marketshare and industry demographics\\\\n-Initiate customer/business segment centric marketing plans to help grow core businesses\\\\n-Identify inorganic and organic growth opportunities\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Wilbur O. and Ann Powers College of Business at Clemson University
Bachelor of Science (B.S.), Economics
University of South Carolina
Master of Science - MS
SKILLS
ABOUT MIKE BURDETT
Results-oriented manager with 30 years of management experience in operations, sales and…
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