Mike Burdett

About Mike Burdett

Results-oriented manager with 30 years of management experience in operations, sales and…

Experience

1. Marketing Manager

   Ohio Cat

   Mar 2010 — Present

   Responsible for business analytics/insights and strategy geared towards increasing marketshare as well as customer satisfaction in the construction equipment industry\\\\n-Manage marketing department staff, strategy and annual budget to ensure alignment with divisional goals\\\\n-Manage and facilitate usage of company CRM system throughout the enterprise to better manage the Sales Funnel, track leads and opportunities, and determine ROI of marketing campaigns\\\\n-Interpret and analyze business intelligence data to better understand customer opportunity and trends, competitive marketshare and industry demographics\\\\n-Initiate customer/business segment centric marketing plans to help grow core businesses\\\\n-Identify inorganic and organic growth opportunities\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Wilbur O. and Ann Powers College of Business at Clemson University

  Bachelor of Science (B.S.), Economics

• University of South Carolina

  Master of Science - MS

Skills

• Strategy
• Marketing Management
• Social Media Marketing
• Account Management
• Contract Negotiation
• Budgets
• Market Planning
• Marketing
• Purchasing
• Sales Process
• Management
• Strategic Planning
• Product Development
• Market Analysis
• Crm
• Brand Awareness
• Negotiation
• Analysis
• Marketing Strategy
• Sales Management
• Business Planning
• Sales Operations
• Competitive Analysis
• Business Strategy
• Business Intelligence
• B2b
• Customer Satisfaction